Kidney Disease and Obesity HEALTHY LIFESTYLE FOR HEALTHY KIDNEYS! Sanofi Lebanon: World Kidney Day national awareness campaign

Minister of Health and conference Minister of Health and conference
Sanofi Lebanon, in collaboration with the Lebanese Ministry of Public Health and the Lebanese Society of Nephrology and Hypertension, launched for the second consecutive year, the 2017 Kidney Diseases National Awareness campaign in celebration of the 12th World Kidney Day.

The campaign aimed to promote education about the consequences of obesity and its association with kidney diseases, endorsing measures that show how a healthy lifestyle is both essential and affordable.

This year’s “Healthy Lifestyle for Healthy Kidneys!” campaign was launched in partnership with the Lebanese Society of Endocrinology Diabetes & Lipids, the Lebanese Order of Physicians, the Ministry of Telecommunications, the Lebanese Order of Nurses, the Lebanese Syndicate of Hospitals, the Faculty of Dietitians at Saint Joseph University and was attended by health professionals and the press.

The press conference was headed by the Minister of Public Heath, the President of the Lebanese Society of Nephrology and a member from the Lebanese Society of Endocrinology Diabetes & Lipids.

To expand the outreach of the core awareness message to a wider target audience, a series of on-the-ground activities were organized. This included medical booths in over 75 hospitals across Lebanon providing free blood pressure tests and the distribution of awareness brochures. A national SMS campaign was also launched, reaching over 4 million subscribers, as was a medical symposium for nurses.

The campaign was also promoted through various media outlets with leading local TV and radio channels, the press, online portals and news sites spreading awareness across the country.