Sanofi Lebanon Launches the 2019 WKD National Awareness Campaign

Conference World Kidney
In celebration of World Kidney Day, Sanofi Lebanon, in collaboration with the Lebanese Ministry of Public Health and the Lebanese Society of Nephrology and Hypertension, launched the annual national campaign for Early Detection and Prevention of Kidney Diseases with the support of the Lebanese Order of Physicians and the Ministry of Telecommunications
In line with the global theme of World Kidney Day - Kidney Health for Everyone Everywhere - the details of the campaign were revealed during a press conference held at the ministry in the presence of the H.E Dr. Jamil Jabak, and the attendance of members of the medical societies, partners and press.

Dr. Robert Najm, Nephrologist and Coordinator of the campaign and Prof. Ali Abu Alfa, President of the Lebanese Society of Nephrology & Hypertension enriched the press conference with useful data on the current situation in Lebanon and discussed the measures to be taken to prevent kidney diseases.

To expand the outreach of the awareness message and reach a wider audience while impacting more lives, the Lebanese Society of Nephrology and Hypertension is organizing a series of on-ground activities in collaboration with the campaign stakeholders, including medical booths in 73 hospitals across Lebanon, offering free blood pressure tests and distributing educative brochures. An SMS campaign endorsed by the Ministry of Telecommunications will reach out to all mobile subscribers in Lebanon.

Additionally, a symposium with the American University of Beirut and the Lebanese Order of Nurses was organized to educate nurses about caring for the kidney patient. A series of community awareness events area also taking place in different places in Lebanon as well as sports activities sponsored by LSNH.

The campaign was promoted through various media outlets including links on all leading Lebanese TV channels, press, and radio, online portals to help deliver and spread awareness across Lebanon.